Keep Fans ON Your Business’s Facebook Page
I recently removed a number of businesses from my personal page, my wall was getting to busy with content that dictated to me … I hate be told to shop with someone….
We are open from this to this.
Come and like our page
If you want to have this then buy it
Social Media is simply that SOCIAL…
We are bombarding FB with adds as a statuses and that was not the interest of the readers.
There are a number of reasons why people leave a page.
They only liked you because of a competition
They feel dictated to
They feel you post to often and everywhere
The information is not interesting to them
Basically we forget that people are on facebook to ENGAGE in relationships
The best way to describe your business on facebook is going to a networking function and meeting and talking to new and existing clients and building a relationship.. with some marketing thrown in. THINK when you are at a chamber function do you walk up and say like my page, or our opening ours are, so when you are posting visualise yourself IN FRONT of a person and write what you would say to a human being.
NO longer is FB business pages about how many likers it is about how many are “talking about you” that number is listed under the number of likers on your page.
When using the facebook page for promotion for www.facebook.com.au/shakespearewa
We had 224 likers and a average of people talking about us was 190, www.facebook.com.au/MashMentoringallsmallandhomebasedbusinesses has 249 fans and 85 talking about it .. and they is a great number.
Why You Should Care:
Facebook has over 200 million active users and it is growing every day
It is one of the most trafficked websites in the world along with Google and Ytube
If you think your customers are NOT on FB then think again.. the fastest growing demographic is women 35 and older, in my district of Rockingham Western Australia, 73% of my community have a FB page. If I told you .. you could market your business at NO COST to this amount of clientele would you not jump on it…
With over 75% of posts in business on FB wasted… DO not become one of those… THINK prior to posting
Am I engaging?
Am I seeking a response?
Have I simply posted to post and not thought about what I want to offer or say
Is my post boring?
What is this that is truly interesting to my clients?
I have posted this once on my site, do people hate double posts? Yes they do.
Business Facebook Pages also have a DIRECT link back your Search Engine Optimisation ranking.
In order to get a response you also have to be active on their pages and respond accordingly to their posts.. business ALL business is not a one way street.
How do you get your fans to engage with your Page?
That all depends on your audience and the subject matter of your Page but the basis of why and how is the same…
When you engage a fan, you solicit a response or action from him.
Here are some helpful hints to encourage fan engagement through your content:
• Show your human side.
All work and no play makes for a very dull Page.
Share what you did on the weekend, share your opinions on subjects.. keep away from religion, politics and sex. People like to share the more human side of life. Include photos, videos and people love kids and animals.
• Ask your fans what they think.
Be direct and ask fans what they think of your organization, new product, or position on a topic. For example, Perth Auctions asked their fans to comment on ways to improve their website.
• Tell your fans how much you appreciate them.
Thanking your fans for their questions or complimenting them on their comments can go a long way.
• Highlight a success story.
Talk about a fan’s success, shout out well done’s and congrats to other businesses.
Many companies on Facebook run a Fan of the Month promotion
• Share your tips and insights.
People are always looking for information that helps them. Sharing helpful tips is some of the best engagement around and offer this as a gift.. with NO agenda. As a person involved for years in debt collection I will often share tips on this subject… my book How to Network is freely available on my notes section of which I cut and paste into the wall every few months.
• Provide links to relevant articles and research.
You don’t have to be a prolific writer to be valuable to your fans. By posting links to relevant articles, videos, resources, and research you become someone they source information from
* If it has worked before do it again
Carol from Urban Retreat Day Spa often posts up videos of herself offering brilliant promotions that are often sold in the hundreds… she simply films herself on a small hand held camera, or phone and uploads it straight to facebook.
Your Facebook database is an incredibly powerful marketing asset. You should be aiming to grow the number of fans of your business page, at the very least, you should be looking to retain the fans you already have.
But they already “Liked” your page, so you shouldn’t have to do much to keep them, right? Well, as it turns out, this is a very dangerous mistake to make. VALUE your fans… and your customers and they will stay and continue to participate in your business.
Another study late last year, revealed in that survey that the top 4 reasons for fans hitting the “Unlike” button were
companies posting too frequently (44%),
fans' desire to get rid of the clutter of marketing posts on their wall (43%),
content becoming repetitive or boring over time (38%),
and that fans only “Liked” the page to take advantage of a one-time offer (26%).
With these daunting percentages, it may seem like the odds are stacked against you when it comes to retaining your Facebook fans. However, there are many things that you can do to avoid high “Unlike” rates.
Look at other sites you are active on… why are you staying on that site…
Many pages WORK … many people have very unrealistic ideas that if they have 200 fans then why don’t they have 200 responses, that is simply never going to happen, the average you expect to react would be 5-10%, just because someone does not respond does not mean they don’t react, studies show that the majority of people are lookers… so you can expect a further 60% to know about your status.
Remember people like humour, people like to feel appreciated and people want to achieve something out of every relationship
Be interesting
Be engaging
Be FUNNY
Ask questions
Be relevant
Be personal
Be honest
THANK people for comments, photos
Use photos, videos
Use the note section on FB
Are you operating on the 2 posts personal about you or your business and the 1 post business theme.. studies show this works best.
Take a real look at your post.. a honest look … and ask yourself.. if this post was on another business wall would I CARE.
Sharyn McCaskey
Is a FACEBOOK MARKETING EXPERT
She is an award winning and well respected business women
Email her on mdvs@iinet.net.au
www.facebook.com.au/mdvsbusinessservices
She is a certified trainer and is a author ….
Her passion is helping business NOT WASTE TIME or MONEY.
0408 863331 or 08 95292828
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